BMW GS 97014-4 Standard Test Method for Determining Olfactory Behavior

Together with its state-of-the-art accredited laboratories and expert team, EUROLAB provides precise and fast testing services within the scope of BMW GS 97014-4 testing. Design and performance are important factors in a car. However, smell seems to be equally important. A systematic definition of odor has not been made. Researchers try to systematically identify odors and group them into 10 groups: fragrant, woody/resinous, fruity (non-citrus), chemical, minty, sweet, popcorn, lemon, pungent, and rotten. The sense of smell has the capacity to change human behavior and has incredible qualities.

Fragrance plays a decisive role in many areas. The sense of smell affects 75 percent of all human emotions and plays a vital role in the formation of memory. According to research, the perception of innovation and luxury is important for those looking for a new vehicle, and that's why many showroom cars carry the scent of new leather and carpet. Adverse odors typical of the automobile industry include rubber, wax and paint.

Fragrances are fast becoming a new standard in the automobile industry. Fragrances play a vital role in the formation of the first impression, which is directly related to the purchase decision.

In the BMW GS 97014-4 standard, developed by BMW, a multinational vehicle manufacturer company headquartered in Germany, a test method for determining olfactory behavior is defined.

Fragrances convey the quality of materials used in the automotive industry and how the automaker processes them. The idea of ​​using fragrance to influence consumer behavior has become a standard direction for the success of the automotive industry.

New car smell comes from various automotive plastics, leathers, carpets and seat cushions, and many people are tempted by it in their purchasing decision. Classic new car fragrance is a byproduct of a chemical process known as outgassing. This odor diffuses from the many plastics and adhesives used in the interior of a modern car. These volatile organic compounds include a number of chemicals such as acetaldehyde, benzene, formaldehyde, and styrene. In addition, although it is attractive to some people, it can cause health problems for some people.

EUROLAB assists manufacturers with BMW GS 97014-4 test compliance. Our test experts, with their professional working mission and principles, provide you, our manufacturers and suppliers, the best service and controlled testing process in our laboratories. Thanks to these services, businesses receive more effective, high-performance and quality testing services and provide safe, fast and uninterrupted service to their customers.